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Sports Events

Our Vision

Welcome to The Triangle Region!

When it comes to sports events, we are just as passionate as the fans and just as dedicated as the athletes. This is our drive and the basis of our high ambitions.

The past has given us valuable experiences and powerful tools to attract and host the sports events of the future. Our region already has a strong track record of hosting memorable sports events. National events as well as international events. World as well as European and Nordic championships. Mainstream sports as well as niche sports. Moreover, we have developed our own sports talents and invested in modern high-quality indoor and outdoor facilities. If you add all this to our already unique location in the centre of Denmark, you have a strong foundation for creating the successful sports events of the future.

Focusareas

We work from a modern and inclusive mindset. We focus on four areas: Event activation, digitalization, new partnerships and collaboration. We want the physical activation of the event to go hand in hand with new digital technologies. We want to create strong partnerships between the private business community and our host cities. We want to raise awareness of events through collaboration between the region's seven municipalities. All for the benefit of everyone involved in the event.

We have a clear future ambition of creating sustainable sports events with a long-lasting effect. This means that we optimize the entire value chain from supplier collaboration to event implementation for the benefit of our surroundings. However, sustainability is more than environmental challenges; for us, it is a multidimensional focus. It is also about the greater impact major sports events can have on society. On the general physical and mental health of society, on social inclusion or the financial impact on the sport, federations, amateur associations and host cities. Just to mention a few of our focus areas. That is our aim and purpose for future sports events.

We are ready to unleash the power of sport. That is our ambition.
Thomas Kastrup, Head og Sports Events